This
weeks assignment for me to the inno58 project was to research
and gather data around marketing research so that we will have so
much information ready when we hit camp Kuusteeniemi next Monday.
Because
i haven’t got any marketing background i decided to start by
picking up couple of elementary books from the library to study
marketing research from. The first title i chose was The
Market Research Toolbox (2006) by Edward F. McQuarrie
and
Marketing
Research (1999) by Alvin c. Burns and Ronald F .Bush
to get a grip of the fundamentals of market research.
From
these books i have widened my my view on what marketing research
basically is and no doubt these will be good books to bring to the
58h project. To get a wider angle on marketing research i also viewed
some videos discussing marketing research. A nice video by an unknown
author states that marketing researchers have to be as innovative as
the marketing campaign designers to get a good results
I
also studied some other interesting articles focusing on marketing
research and innovation:
Searching
for further inspirational texts about marketing research i found an
interesting blog post discussing the relationship between marketing
research and innovation by the pseudonym sgassee. In this blog post
the writer makes a discussion around innovation and doing
marketreaserches in
In
this blog post brainjuicer.com founder and self proclaimed marketing
“guru” John Kearon writes about innovation, marketing research
and startupps.
Hope
this will give some enlightenment of what i have done so far,
Max
No comments:
Post a Comment